Our Story

Traces its roots to Tokyo, where a casual conversation in an Okonomiyaki restaurant ignited a vision for healthy living. Joe, a Canadian entrepreneur, and fitness enthusiast joined forces with his Indian friend Suyash, a marketer with a passion for sustainable and equitable trade. Frustrated by the lack of nutritious beverages and inequitable incomes for farmers in developing countries, together, they embarked on a journey to redefine the landscape of beverage consumption.

Joe’s business partner, Rob – a veteran of the Alco Bev industry in Canada resonated with the problem statement and soon joined the team.

COVID temporarily halted their plans, but the vision persevered. And the discussion setting shifted to the US.

Joe’s Business-savvy brother Roman and Larry Nguyen, a second-generation Vietnamese American entrepreneur, completed the team with their business and sourcing acumen. United by their diverse skills, they dived into rich Asian traditions and tropical fruit bounty to find a solution. Thus, creating ” TREND BEV CO.” – a brand that quenched thirst (guilt-free) while supporting communities in developing markets!

The new age sparkling beverage brand, inspired by Vietnam’s cultural richness, blends natural ingredients with innovation, promoting wellness through innovative tropical fruit juices. Born from frustration and fueled by a global vision, TREND BEV CO. embodies a commitment to health, fairness, and cultural fusion.